"Awareness," "Consideration," and "Preference" are the building blocks that lead to any marketing strategy's ultimate objective, "Purchase."

Strategies are just theories until they're executed, and their effective implementation depends on detailed, accurate action plans from start to finish.

Meaningful outcomes grow the business by helping to move the revenue needle forward; everything else is simply supporting data.

Lead generation is most effective and cost-efficient when target prospects are clearly defined and all offers are directly related to their interests. 

Engaging content drives effective marketing—differentiating an offering, communicating its unique value, and reinforcing the seller's leadership. 

Face-to-face events marketing is among the most effective vehicles for direct interaction with "large-sale" B2B specifiers, influencers, and buyers.