Guiding Principles
Demand generation is most effective and cost-efficient when target prospects are clearly defined and the offers with which they're presented are directly related to their interests. GF&Z holds to these two tenets in every promotion, whether aimed at target markets, key accounts, or buyers with needs and motivations that cross multiple markets. Our goal is to drive the most relevant leads at each stage of the sales funnel.
Services
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Market Development, New Product Initiatives
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Account Penetration, Customer Acquisition/Retention Programs