Leading Goals
Engaging content drives effective marketing—differentiating an offering, communicating its unique value, and reinforcing the seller's leadership. GF&Z has decades of experience developing authoritative, persuasive traditional and digital content for B2B electronics, industrial, and other business-sector leaders. Our content is squarely focused on building an offering's familiarity, credibility, and desirability—in short, on selling it.
Services
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Value Propositions, Unique Selling Proposition
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Message Platforms, Creative Platforms
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e-books, handbooks, white papers, apps notes, emails, landing pages, blog posts, press releases